The three-time United States champion questioned why his recent title reign ended so abruptly and revealed that he did not like the booking decision to split him up from Aiden English.
With Rusev’s comments in mind, let’s take a look at five Superstars who became popular with fans but their momentum was not truly capitalised on in their WWE storylines…
#5 Bad News Barrett
Wade Barrett did not compete in any televised WWE matches from August 2013 to April 2014. Instead, he became Bad News Barrett — a villainous comedy character which originally started as a joke during ‘The JBL & Cole Show’ on YouTube.
He would stand on a podium at ringside or the top of the stage and deliver ‘bad news’ to the crowd (e.g. thanking them for their charitable donations earlier in the night, only to reveal that he is not affiliated with any charities and he is keeping all of their money).
As the months went on, fans began to like the Bad News Barrett gimmick more and more — so much so that one of the longest-tenured heels in WWE had become a borderline babyface, first in 2014 and again in 2015.
However, following his King of the Ring win in April 2015, Barrett dropped the ‘Bad News’ part of his name and became known as King Barrett. His momentum completely went away as just another mid-card heel (and the ‘fourth member’ of League of Nations) and he left WWE one year later.