#3 Babyface title victory at WrestleMania
WWE loves feel-good title victories at WrestleMania. In 2017, Naomi had already received her big title moment when she defeated Alexa Bliss for the SmackDown Women’s Championship at Elimination Chamber, yet WWE made her relinquish the title (due to a legitimate injury but also as part of the storyline) so she could win it again at WrestleMania 33.
One year earlier, a similar thing happened with Roman Reigns when, despite becoming WWE champion on two occasions in the five months leading up to WrestleMania 32, he defeated Triple H in the main event to win the WWE Championship again.
If Finn Balor went into WrestleMania 35 as Intercontinental champion, he would still receive a great reception, but wouldn’t it be better for him to go in as a challenger? Maybe he will remain in the Intercontinental Championship picture after all and this storyline development is a way to get fans more invested in his chase to reclaim the title?